Is discounting artwork a good idea?
I’ve recently received few emails asking me if I could apply a discount to some of my prints.
My answer was “no“, but I would like you to know why.
First, just let me say, I’ve created some coupons for my buyers in the past, but there was always a reason for that.
There always should be a reason for creating coupons.
Few weeks ago few new buyers had some problems with checking out on my shop page, because at that particular moment I was adjusting my shipping rates.
The day after I was done with changes I’ve noticed pending orders. Pretty quickly I figured the problem and as soon as possible I sent my potential buyers a kind apologizing email with coupon/discount.
Secondly, I send coupons to my previous buyers as a way to thank them for supporting my art business.
Another way I might apply a discount is to the shipping. I like to ship for free from time to time, because I understand how awesome it feels when we’re able to buy something beautiful and know we don’t have any additional charges.
Lastly, when there is a sure possibility for big order from a wholesale buy I definitely allow discounts.
I imagine that my birthday (Septemeber 16th!), some major holidays will be another happy day for doing some cool promotion and coupons.
The recent emails I got were frankly very blatant, I’d say. One short sentence asking for 50% discount ain’t do it honey.
Every print I make is of a museum quality, archival, gorgeous piece of art painted on fantastic fine art paper. They’re so worth the money and people who really want them become buyers.
I understand we all have budgets, but that’s why I’m saving for luxury items I adore and crave. And, quite honestly, I wouldn’t feel very fair to the clients/buyers who pay the normal fee.
Discounting art sends a message
it’s not really worth what you’re asking for it.
I truly believe that only overpriced work can be marked down. And put into the discount bin.
In any case, I like to donate my prints to the right causes and use the coupons as rewards.
That sounds like fun, doesn’t it?
If you have a different point of view or some awesome strategy please let me know in comments below. Art is a tricky, but fun business.
|Androgyny, Kara Laricks, Tilda Swinton||Things I’m afraid to tell you.|
|Androgyny, Kara Laricks, Tilda Swinton|
|Things I’m afraid to tell you.|